SELECT UCS.mcr_ucrs UcasCode,srs_ipo.ipo_seqn,srs_ipp.ipp_code,srs_ipp.ipp_iref,srs_ipp.ipp_titl,srs_ippn.*,ins_dpt.dpt_name,ins_dpt.dpt_snam,men_xon.xon_newv,UCS.mcr_olbc,UCS.mcr_olb3,srs_ipo.ipo_begd,ins_lca.lca_name,srs_crs.crs_leng crs_leng,UCS.mcr_cgpc ApplyRoute,ins_moa.moa_name , ins_moa.moa_code,srs_ipp.ipp_iuse IPPUSE, UCS.mcr_iuse MCRUSE,UCS.mcr_schc, ins_cmp.cmp_name, ins_dpt.dpt_code, Case WHEN srs_ipo.ipo_iuse is null then 'Y' else srs_ipo.ipo_iuse end AS ipo_iuse, srs_crs.crs_uomc, srs_ipo.ipo_end2,srs_ipo.ipo_ayrc,UCS.MCR_RECR, srs_ipo.ipo_udf9, srs_ipp.ipp_prgc, CRS_UDFI, srs_ipp.ipp_subj, CASE WHEN (SELECT TOP 1 mcr_uvst FROM srs_mcr WHERE mcr_code LIKE Substring(srs_ipp.ipp_code, 1, 6) + '%' AND mcr_uvst = 'Y' AND mcr_iuse = 'Y' AND mcr_aesc = 'U') = 'Y' THEN 'True' ELSE 'False' END AS Clearing, CASE WHEN (SELECT TOP 1 crs_udf4 FROM srs_crs WHERE crs_code LIKE Substring(srs_ipp.ipp_code, 1, 6) + '%' AND crs_udf4 IS NOT NULL AND crs_iuse = 'Y' AND crs_schc = 'PWLV') IS NOT NULL THEN 'True' ELSE 'False' END AS PGLoans FROM srs_ipp INNER JOIN srs_ippn on srs_ippn.ippn_ippc = srs_ipp.ipp_code LEFT OUTER JOIN srs_mcr UCS On UCS.mcr_code = srs_ipp.ipp_code LEFT OUTER JOIN ins_dpt On ins_dpt.dpt_code = srs_ipp.ipp_dptc LEFT OUTER JOIN ins_prg On ins_prg.prg_code = srs_ipp.ipp_prgc LEFT OUTER JOIN srs_ipo On srs_ipo.ipo_ippc = srs_ipp.ipp_code LEFT OUTER JOIN ins_lca ON srs_ipo.ipo_lcac = ins_lca.lca_code LEFT OUTER JOIN srs_crs ON srs_crs.crs_code = substring(srs_ipp.ipp_code,0,len(srs_ipp.ipp_code)) LEFT OUTER JOIN ins_moa On ins_moa.moa_code = UCS.mcr_moac LEFT OUTER JOIN srs_CBO ON (srs_CBO.cbo_crsc = srs_crs.crs_code And srs_cbo.cbo_ayrc = srs_ipo.ipo_ayrc and srs_cbo.cbo_blok = srs_ipo.ipo_blok AND srs_cbo.cbo_occl = srs_ipo.ipo_occl ) AND cbo_cmp1 IS NOT Null LEFT OUTER JOIN ins_cmp On ins_cmp.cmp_code = srs_CBO.cbo_cmp1 LEFT OUTER JOIN men_xon On men_xon.xon_oldv = ins_prg.prg_code WHERE srs_ipp.ipp_code LIKE 'MZ022P%' AND srs_ipp.ipp_iuse = 'Y' AND UCS.mcr_iuse = 'Y' AND (srs_ipp.ipp_stat = 'P' OR srs_ipp.ipp_code != 'MZ022P31UVD') ORDER BY ipp_iref DESC, ipp_code
The University of Wolverhampton

MAPublic Relations and Corporate Communication

Why choose this course?

This course offers a critical examination of the academic theories and contemporary professional practices that shape the profession in the 21st century.

The course will focus on the design and planning of organisational change campaigns, corporate social responsibility (CSR) programmes and rhetorical and non-rhetorical responses and tactics to tackle issues and crises. Students will be equipped with the tools and skills needed to address different stakeholders and to approach any challenge from a strategic perspective.

Also the course programme is taught by professionals with extensive experience in different areas of the industry and its content has been recognised by the Chartered Institute of Public Relations (CIPR). This certifies that our students will have the opportunity to learn up to date techniques that are relevant to the current workplace, whether their prospective or current posts involve practicing at a local, national or an international level.

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What happens on the course?

Typical core modules include:

  • Principles of Public Relations and Management
  • Organisational Communication
  • Qualitative Research Methods
  • Communicating CSR
  • The PR Agency; Enterprise in Practice
  • Public Relations and Corporate Communication Dissertation

How will I be assessed?

Case studies and essays.

Why Wolverhampton?

You will study PR from a range of different perspectives, considering the impact of PR on society and the media. You will also learn the techniques and practices of public relations that contribute to the evolution of PR as a management discipline.

Our teaching staff comes from a wide range of academic and professional backgrounds. They have had considerable experience of working in PR and other media sectors of the industry. Close contact with the industry enables staff to invite guest speakers and visiting lectures who are involved in various aspects of the industry in the UK and abroad.

This course is not only recognised by the CIPR but our institution is also a partner university of the Public Relations and Communications Association (PRCA). Therefore students from recognised courses or partner universities can become members of these professional bodies after paying a fee. While studying at Wolverhampton students may enjoy discounts on training activities, have free access to some instruction materials (available online) and other resources.

The member of academic staff who leads this course is Manuel Hernandez

What our students think

"I found the course interesting. It was a big challenge and a great experience. It encouraged me to discover new ideas that I did not realise were of interest to me. I would recommend this course to anyone interested in combining ideas from fields such as business, communication and journalism."

Chra Majeed

Career path

There are two distinct areas of practice: in-house, working for an organisation, or working at an agency, where you will be advising a range of clients.

Public relations practitioners are responsible for: internal communications, media relations, public affairs/lobbying, community relations, corporate social responsibility, investor relations or financial public relations. They also manage issues, crisis and business-to-business relations.

Graduates may go on to assist human resources departments, activist organisations or public sector institutions with social change/social marketing campaigns.

What skills will you gain?

At the end of this course you will be able to:

  • Critically analyse on-going debates relevant to the field of public relations and the media industry in general.
  • Produce specific situational analyses and assessments of the political, economic, social and technical factors surrounding an organisation or sector.
  • Draw upon academic models and frameworks for planning, implementing and delivering effective communication and managerial tactics.
  • Interact with culturally diverse stakeholders or constituents to negotiate positive outcomes in challenging situations for all the parties involved, following ethical and professional principles.
  • Apply technical knowledge of ICTs to the process of planning and managing organisational outcomes, as well as well as to the production of media content for new media/digital platforms.
  • Carry out academic research demonstrating sufficient knowledge of the subject and originality.

Who accredits this course?

Entry requirements

  • You should have a good Honours degree (2:1 or above) in a relevant subject (eg. Media and Communication Studies, Public Relations, Marketing, Business Studies, Journalism), but candidates with first degrees in other Humanities, Social Sciences, Arts and Business subjects will also be considered
  • Substantial relevant experience or professional qualifications can substitute for graduate status
  • International students should have a score of IELTS 6.0 with a minimum of 6.0 in writing and 5.5 in other elements, or equivalent in other accepted tests (e.g. Toefl, Cambridge Advanced Exam (CAE) or Cambridge Proficiency Exam (CPE)
  • You are also encouraged to apply if you:

  • Have significant professional experience in any area of the media regardless of your educational qualifications.
  • Have a 2:2 in a relevant subject where you can provide examples of work in the media which shows your ability in the subject.

Course fees and finance

2019/0 Home/EU International
Full time £6,250 £13,000
Part time £3,125

These fees are applicable for new entrants in 2019/0. Fees are for the academic year only, any subsequent years may be subject to an annual increase, usually in line with inflation.

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Postgraduate Loans: A new system of loans for taught and research Masters courses for students resident in England was introduced from September 2016. For more information and how to apply online visit: www.gov.uk/postgraduate-loan

Charitable Funding: You might also want to explore the possibility of funding from charitable trusts; please see the following websites www.acf.org.uk, www.dsc.org.uk/fundingwebsites or www.family-action.org.uk. Most charities and trust funds offer limited bursaries targeted to specific groups of students so you will need to research whether any of them are relevant to your situation.

University Postgraduate Loyalty Discount: The University also offers a postgraduate loyalty discount (//www.wlv.ac.uk/study-here/money-matters/financial-support/postgraduate-study/postgraduate-loyalty-discount/): If you have completed an undergraduate degree at the University of Wolverhampton, you may be eligible for a 20% discount on the first year of a taught postgraduate programme.

Financial Hardship: Students can apply to the Dennis Turner Opportunity Fund (//www.wlv.ac.uk/study-here/money-matters/financial-support/dennis-turner-opportunity-fund/) for help with course related costs however this cannot be used for fees or to cover general living costs.

If you are paying for the fees yourself then the fees can be paid in 3 instalments: November, January and April. More information can be found at www.wlv.ac.uk/howtopay

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Contact us

Telephone

01902 32 22 22

Email

enquiries@wlv.ac.uk

Online

Order a prospectus