This course offers a critical examination of the academic theories and contemporary professional practices that shape the profession in the 21st century.
The course will focus on the design and planning of organisational change campaigns, corporate social responsibility (CSR) programmes and rhetorical and non-rhetorical responses and tactics to tackle issues and crises. Students will be equipped with the tools and skills needed to address different stakeholders and to approach any challenge from a strategic perspective.
Also the course programme is taught by professionals with extensive experience in different areas of the industry and its content has been recognised by the Chartered Institute of Public Relations (CIPR). This certifies that our students will have the opportunity to learn up to date techniques that are relevant to the current workplace, whether their prospective or current posts involve practicing at a local, national or an international level.
Typical core modules include:
How will I be assessed?
Case studies and essays.
You will study PR from a range of different perspectives, considering the impact of PR on society and the media. You will also learn the techniques and practices of public relations that contribute to the evolution of PR as a management discipline.
Our teaching staff comes from a wide range of academic and professional backgrounds. They have had considerable experience of working in PR and other media sectors of the industry. Close contact with the industry enables staff to invite guest speakers and visiting lectures who are involved in various aspects of the industry in the UK and abroad.
This course is not only recognised by the CIPR but our institution is also a partner university of the Public Relations and Communications Association (PRCA). Therefore students from recognised courses or partner universities can become members of these professional bodies after paying a fee. While studying at Wolverhampton students may enjoy discounts on training activities, have free access to some instruction materials (available online) and other resources.
The member of academic staff who leads this course is Manuel Hernandez
"I found the course interesting. It was a big challenge and a great experience. It encouraged me to discover new ideas that I did not realise were of interest to me. I would recommend this course to anyone interested in combining ideas from fields such as business, communication and journalism."
There are two distinct areas of practice: in-house, working for an organisation, or working at an agency, where you will be advising a range of clients.
Public relations practitioners are responsible for: internal communications, media relations, public affairs/lobbying, community relations, corporate social responsibility, investor relations or financial public relations. They also manage issues, crisis and business-to-business relations.
Graduates may go on to assist human resources departments, activist organisations or public sector institutions with social change/social marketing campaigns.
At the end of this course you will be able to:
You are also encouraged to apply if you:
These fees are applicable for new entrants in 2019/0. Fees are for the academic year only, any subsequent years may be subject to an annual increase, usually in line with inflation.
Postgraduate Loans: A new system of loans for taught and research Masters courses for students resident in England was introduced from September 2016. For more information and how to apply online visit: www.gov.uk/postgraduate-loan
Charitable Funding: You might also want to explore the possibility of funding from charitable trusts; please see the following websites www.acf.org.uk, www.dsc.org.uk/fundingwebsites or www.family-action.org.uk. Most charities and trust funds offer limited bursaries targeted to specific groups of students so you will need to research whether any of them are relevant to your situation.
University Postgraduate Loyalty Discount: The University also offers a postgraduate loyalty discount (//www.wlv.ac.uk/study-here/money-matters/financial-support/postgraduate-study/postgraduate-loyalty-discount/): If you have completed an undergraduate degree at the University of Wolverhampton, you may be eligible for a 20% discount on the first year of a taught postgraduate programme.
Financial Hardship: Students can apply to the Dennis Turner Opportunity Fund (//www.wlv.ac.uk/study-here/money-matters/financial-support/dennis-turner-opportunity-fund/) for help with course related costs however this cannot be used for fees or to cover general living costs.
If you are paying for the fees yourself then the fees can be paid in 3 instalments: November, January and April. More information can be found at www.wlv.ac.uk/howtopay.