SELECT UCS.mcr_ucrs UcasCode,srs_ipo.ipo_seqn,srs_ipp.ipp_code,srs_ipp.ipp_iref,srs_ipp.ipp_titl,srs_ippn.*,ins_dpt.dpt_name,ins_dpt.dpt_snam,men_xon.xon_newv,UCS.mcr_olbc,UCS.mcr_olb3,srs_ipo.ipo_begd,ins_lca.lca_name,srs_crs.crs_leng crs_leng,UCS.mcr_cgpc ApplyRoute,ins_moa.moa_name , ins_moa.moa_code,srs_ipp.ipp_iuse IPPUSE, UCS.mcr_iuse MCRUSE,UCS.mcr_schc, ins_cmp.cmp_name, ins_dpt.dpt_code, Case WHEN srs_ipo.ipo_iuse is null then 'Y' else srs_ipo.ipo_iuse end AS ipo_iuse, srs_crs.crs_uomc, srs_ipo.ipo_end2,srs_ipo.ipo_ayrc,UCS.MCR_RECR, srs_ipo.ipo_udf9, srs_ipp.ipp_prgc, CRS_UDFI, srs_ipp.ipp_subj, CASE WHEN (SELECT TOP 1 mcr_uvst FROM srs_mcr WHERE mcr_code LIKE Substring(srs_ipp.ipp_code, 1, 6) + '%' AND mcr_uvst = 'Y' AND mcr_iuse = 'Y' AND mcr_aesc = 'U') = 'Y' THEN 'True' ELSE 'False' END AS Clearing, CASE WHEN (SELECT TOP 1 crs_udf4 FROM srs_crs WHERE crs_code LIKE Substring(srs_ipp.ipp_code, 1, 6) + '%' AND crs_udf4 IS NOT NULL AND crs_iuse = 'Y' AND crs_schc = 'PWLV') IS NOT NULL THEN 'True' ELSE 'False' END AS PGLoans FROM srs_ipp INNER JOIN srs_ippn on srs_ippn.ippn_ippc = srs_ipp.ipp_code LEFT OUTER JOIN srs_mcr UCS On UCS.mcr_code = srs_ipp.ipp_code LEFT OUTER JOIN ins_dpt On ins_dpt.dpt_code = srs_ipp.ipp_dptc LEFT OUTER JOIN ins_prg On ins_prg.prg_code = srs_ipp.ipp_prgc LEFT OUTER JOIN srs_ipo On srs_ipo.ipo_ippc = srs_ipp.ipp_code LEFT OUTER JOIN ins_lca ON srs_ipo.ipo_lcac = ins_lca.lca_code LEFT OUTER JOIN srs_crs ON srs_crs.crs_code = substring(srs_ipp.ipp_code,0,len(srs_ipp.ipp_code)) LEFT OUTER JOIN ins_moa On ins_moa.moa_code = UCS.mcr_moac LEFT OUTER JOIN srs_CBO ON (srs_CBO.cbo_crsc = srs_crs.crs_code And srs_cbo.cbo_ayrc = srs_ipo.ipo_ayrc and srs_cbo.cbo_blok = srs_ipo.ipo_blok AND srs_cbo.cbo_occl = srs_ipo.ipo_occl ) AND cbo_cmp1 IS NOT Null LEFT OUTER JOIN ins_cmp On ins_cmp.cmp_code = srs_CBO.cbo_cmp1 LEFT OUTER JOIN men_xon On men_xon.xon_oldv = ins_prg.prg_code WHERE srs_ipp.ipp_code LIKE 'MK019P%' AND srs_ipp.ipp_iuse = 'Y' AND UCS.mcr_iuse = 'Y' AND (srs_ipp.ipp_stat = 'P' OR srs_ipp.ipp_code != 'MK019P01UVD') ORDER BY ipp_iref DESC, ipp_code
The University of Wolverhampton

MScMarketing Management - Extended

Why choose this course?

This course enables entry onto the MSc Marketing Management if you did not gain a first or second class honours at degree level (or equivalent). It will add to your existing skills and knowledge providing you with enhanced understanding and abilities which will prepare you for Masters courses.

The MSc Marketing Management course is aimed at graduates and practitioners who desire to enhance their knowledge and understanding of a range of current marketing thinking and techniques, to support and enhance careers within the profession. In the context of a highly dynamic environment where a complexity of factors, particularly technology and innovation, creates significant impact on marketing strategies, management, systems and functions, the programme seeks to develop key marketing skills which will support both entrepreneurial self-development and employment, and also meet the requirements of managers operating at a senior level. In order to provide students with maximum opportunity, where appropriate live case studies will form part or all of the assessment process, involving interaction with local business.

By the end of the programme students will have acquired high-level knowledge and understanding of marketing concepts and principles, theoretical and business tools and frameworks and applied analysis. The MSc Marketing Management syllabus covers both strategic and operational perspectives and places emphasis upon the practical use of the knowledge gained via the employment of both live and simulated case material

Students will develop enhanced key skills in the identification and anticipation of current and future marketing needs in given contexts, formulating and managing research, in presentation skills, problem-solving and organising, managing group-based projects, information gathering and exchange, team working and leadership.

For graduates who are already in employment, the programme will enhance their academic and professional skills and understanding, thus enabling them to accelerate their careers within the organisation or, alternatively, seek employment in another organisation at a higher level.

If you undertake the full time MSc Marketing Management you are entitled to become affiliate members of the CIM during your time at the University of Wolverhampton and by doing so will attract a number of additional benefits.

At, or towards the end of the programme, you may wish to fully enrol with the Chartered Institute of Marketing and add a Professional qualification to your Masters award by taking and passing the remaining examinations for the Diploma in Professional Marketing. This would incur extra charges payable to the CIM.

What happens on the course?

September start (full time)

Semester 1

7BE011 Masters Learning

7MK002 Marketing Management

7MK004 Developing Contemporary Marketing Communications

7MK022 Service Sector Marketing

7MG001 Independent Business Analysis Project (12 months in length)

Semester 2

7MK003 Global Marketing – Strategy and Practice

7MK007 Marketing Strategy for Business

7MK005 Delivering Growth through Innovative Marketing Solutions – Doing it Better

What skills will you gain?

  • Ability to evaluate and plan at a professional and strategic level (i.e. formulate marketing strategy and plans).
  • Develop and implement a research proposal for investigating organisational & managerial problems within a marketing context. Recommend and justify a realistic course of action, for example a Strategic Marketing Plan or a Strategic Marketing Solution to a business problem, supported by appropriate justification and evidence, and to include an appropriate implementation dimension. The student will be expected to be able to communicate the results and conclusions of research and investigation via a variety of feedback and communication modes.
  • A comprehensive knowledge (including the use and limitations) of a range of techniques applicable to researching market environments and the understanding that enables an evaluation of methodologies, development of critiques and an ability to propose new hypotheses where appropriate.
  • A comprehensive knowledge (including the use and limitations) of a range of techniques applicable to researching market environments and the understanding that enables an evaluation of methodologies, development of critiques and an ability to propose new hypotheses where appropriate.
  • Research, critically examine, evaluate and interpret business, marketing and company data in order to produce a coherent report which incorporates reference to contemporary issues, challenges and problems relating to the impact of strategic marketing on business and management at functional, strategic and sector levels. Define and assess the impact of internationalisation and globalisation on organisations’ marketing activities.
  • Synthesise a range of marketing theories and data to produce a coherent situation analysis. Critically analyse and evaluate a range of marketing situations regionally, nationally and internationally. Develop independent learning underpinned by previous experience; further own understanding and skill and communicate this to peers and tutors involved in that process through a variety of learning and assessment mechanisms.
  • Produce work of an appropriate professional standard in both content and appearance which demonstrates mastership via coherence of objectives, depth of subject research, critical analysis and evaluation, marketing knowledge and application resulting in an evidenced, relevant and useful conclusion.
  • Analyse the different approaches and techniques that facilitate detailed study at the postgraduate level in business and management issues.

Who accredits this course?

The content of certain modules are aligned to the syllabus of the Professional Body, The Chartered Institute of Marketing, and successful candidates who pass the MSc Marketing gain exemption from one of the three CIM Diploma in Professional Marketing modules. The course is designed so that successful MSc Marketing students can register as Associate Students of the Professional Body and for a separate fee (payable directly) have the option of sitting the remaining Chartered Institute of Marketing Diploma examinations based upon the knowledge gained from the course plus appropriate extra study. It is recommended that students who wish to avail themselves of this option should first discuss this with the Course Leader.

Entry requirements

Any undergraduate degree from a UK university or overseas equivalent, or a professional qualification and/or experience considered to be equivalent to the above;

A reference from a tutor who has supervised the applicant’s undergraduate studies and/or employer;

Students may apply for recognition of prior learning (RPL) subject to the guidelines set out in the RPL Handbook. RPL includes accreditation of prior certificated learning and /or accreditation of prior experiential learning.

Please check our minimum language entry requirements/before submitting your application;

We offer a range programmes in English as a Foreign Language if you don't meet these requirements.

Applications are also welcome from individuals who do not possess the above qualifications but who have significant management experience and are able to demonstrate previous non-certificated learning equivalent to the above. In such cases, admission to the programme will be based on an evaluation of the applicant’s ability to continue to benefit from and achieve the award.

Course fees and finance

2019/0 Home/EU International
Full time £9,612 £14,745

These fees are applicable for new entrants in 2019/0. Fees are for the academic year only, any subsequent years may be subject to an annual increase, usually in line with inflation.

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Postgraduate Loans: A new system of loans for taught and research Masters courses for students resident in England was introduced from September 2016. For more information and how to apply online visit: www.gov.uk/postgraduate-loan

Charitable Funding: You might also want to explore the possibility of funding from charitable trusts; please see the following websites www.acf.org.uk, www.dsc.org.uk/fundingwebsites or www.family-action.org.uk. Most charities and trust funds offer limited bursaries targeted to specific groups of students so you will need to research whether any of them are relevant to your situation.

University Postgraduate Loyalty Discount: The University also offers a postgraduate loyalty discount (//www.wlv.ac.uk/study-here/money-matters/financial-support/postgraduate-study/postgraduate-loyalty-discount/): If you have completed an undergraduate degree at the University of Wolverhampton, you may be eligible for a 20% discount on the first year of a taught postgraduate programme.

Financial Hardship: Students can apply to the Dennis Turner Opportunity Fund (//www.wlv.ac.uk/study-here/money-matters/financial-support/dennis-turner-opportunity-fund/) for help with course related costs however this cannot be used for fees or to cover general living costs.

If you are paying for the fees yourself then the fees can be paid in 3 instalments: November, January and April. More information can be found at www.wlv.ac.uk/howtopay

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Contact us

Telephone

01902 32 22 22

Email

enquiries@wlv.ac.uk

Online

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