This course provides you with the knowledge and understanding of the activities required to manage a business, and to ensure that it prospers, in a dynamic global business environment. The course emphasises the role of marketing in underpinning the success of business organisations, while placing this role in the context of other business functions such as finance and Human Resource Management. The course will also help you understand the various types of environment within which a business operates. This will involve investigating issues such as the types of competition that a business will face from their rivals, being aware of the role of stakeholders in the operation of a business and considering how changes in society may impact on the market for a product. The content of the course will be delivered using a wide range of approaches and you will be encouraged to use e-learning forums to interact with staff and other students.
You will have the opportunity to advance your ICT skills through the use of application software and digital technologies. The diversity of topic areas covered in the study programme will allow you to develop your own understanding of collective responsibilities as global citizens within local, national, and international communities.
You will have the opportunity to pursue a one-year work placement in employment, either in the UK or abroad. Opportunities are available to graduates to add value to their skills by studying the Chartered Institute of Marketing Professional Postgraduate Diploma in Marketing qualifications or choose to study at Master’s level such as our MSc Marketing or MA in International Business Management.
In addition students who complete this BA (Hons) will have gained sufficient credits to progress on to the CIM Level 7 Chartered Professional Postgraduate Diploma in Marketing.
Semester 1 Starters:
4MK002 Marketing Principles (20 Credits)
4BU006 Learning for Business Success (20 Credits)
4HR002 Introduction to People at Work (20 Credits)
4IB004 Business in a Global Context (20 Credits)
4MK006 Introduction to Brand Communication (20 Credits)
4MK005 Marketing Performance Management (20 Credits)
5HR002 Leading and Managing in Organisations (20 Credits)
5BE001 Entrepreneurial Creativity and Innovation (20 Credits)
5MK006 Marketing Planning (20 Credits)
5IB004 Economics of Managerial Decision-making (20 Credits)
5MK011 Customer Acquisition and Retention (20 Credits)
5MK012 Integrated Marketing Communications (20 Credits)
6MK002 Applied Marketing Strategy (20 Credits)
6MK001 International Marketing (20 Credits)
6BU013 Independent Project (20 Credits)
6BE002 Strategies for Building Business Success (20 Credits)
6BE003 Strategic Management (20 Credits)
6MK008 Business Research Methods (Marketing) or 6BU011 Business Research Methods (20 Credits)
Studying with the Business School gives you a head start in your career through offering:
Internships -You can choose to gain valuable work experience through taking an internship (sandwich placement) as part of your programme of study. Full support in preparing and securing internships is provided through our dedicated support team.
Study abroad - You can choose to undertake one semester or a full year study abroad at one of our EU partners, as part of your programme of study.
Working with real managers - We find many opportunities for you to work with practising managers, from company projects, guest lectures and site visits through to short internships or full year long sandwich placements.
Developing real business skills - Studying at Wolverhampton will allow you to develop the skills businesses demand including IT, project management, team working and leadership.
Careers support and guidance - You will be able to gain an Employability Award. Having developed your CV and enhanced your interview skills you will be able to undertake a short internship to prepare yourself to gain employment on graduation.
Volunteering - You can gain valuable employability skills through volunteering. Opportunities exist for you to work with voluntary organisations.
Starting your own business - Not only will you develop the business acumen necessary to start and manage your own business but on-going support is available both during your studies and on graduation to help you make a success of your business start-up.
Management mentors - You will have the opportunity to be mentored by a senior manager from the region through our Institute of Directors mentoring scheme or alumni.
Your learning experience at the Business School will be enhanced by:
Tutors who know about business - The tutors on this programme will have had experience as practicing managers, have worked with business in an advisory capacity or will be researching business and management in order that what you learn is current, leading edge thinking which has real relevance to the world of business.
A friendly and supportive environment - We are known for the support we provide to our students. Whether pastoral or study advice your personal tutor and course leader are there to give you the support you need, when you need it.
Blended learning - The School has developed a blended learning approach where lecture and tutorial activities are supported by online learning to become a seamless learning experience both in and outside of the classroom.
Flexibility - The programme offered gives you flexibility over your study options as you progress and develop, whether this is choosing to study abroad or take an internship or being able to move between the courses we offer.
Professional body informed programmes - The school has strong professional body links and these are used to inform the curriculum to ensure they reflect the latest professional thinking and standards and to maximise the exemptions and accreditation you will gain alongside studying your programme.
Internationalisation - Our international student and staff body and a curriculum underpinned by internationalisation will enable you to learn how to operate in a global business environment.
Students who successfully complete the course are expected to enhance their job prospects and strengthen their employment opportunities. The course is designed to prepare students for career opportunities in a variety of marketing related areas including product and brand management, account management, sales promotion, marketing research, advertising, interactive marketing and customer relationships within manufacturing, retailing, and service sectors.
As an accredited Chartered Institute of Marketing (CIM) centre, the course has been designed to obtain exemptions from CIM qualifications. On successful completion of the BA (Hons) Business and Marketing Management course students will be able to get exemption from the CIM Professional Certificate in Marketing and subject to fulfilling certain requirements will further be able to get exemption from the CIM Professional Diploma in Marketing.
Graduates from this course will be able to continue to complete the CIM professional qualifications or study our MSc Marketing course or the MA in International Business Management. The wide range of relevant skills gained by the end of the course would provide you with opportunities to progress into various business and marketing management positions.
At the end of this course you, the student, will be able to:
As an accredited CIM centre, the course has been designed to obtain exemptions from the Chartered Institute of Marketing (CIM) qualifications. On successful completion of the BA (Hons) Business and Marketing Management course students will be able to get exemption from the CIM Professional Certificate in Marketing and subject to fulfilling certain requirement will further be able to get exemption from the CIM Professional Diploma in Marketing.
Students must have studied a minimum of two years post GCSE level. However, it is expected that some applicants will be mature students with work experience, who wish to further their career development. These applicants will be processed through standard procedures, which may involve an interview as part of the process. Please seehttp://wlv.ac.uk/mature for further information.
Those who do not meet the entry requirements may be offered an alternative course.
|Part time #||£2,975|
The University also offers a range of Bursaries and Scholarships in addition to other financial support packages
These fees are applicable for new entrants in 2019/0. If you have any queries regarding the fees listed please contact
These fees are for the current academic year only. Any subsequent years may be subject to an annual increase, usually in line with inflation.
# Undergraduate part-time fees for 50% rate of study