The University of Wolverhampton

BA (Hons)Sport Culture, Media and Development

Why choose this course?

This course has been especially designed to equip you with the necessary experience and skills enter into a variety of paid sports careers. These include the sport development industry, national sports organizations (such as Sport England, Sporting Equals and UK Sport), sport governing bodies, local country sports partnerships (such as the Black Country Consortium), schools and colleges, research centres and academic institutions. The variety of the course is ideal if you are currently unsure of which career path you want to take, as you will learn about and prepare for work in many different areas within the sport industry.

One of the key features of the course is the wide range of real world assessments. You bid for real pots of Sportivate funding and get to plan, organize and deliver a sports event. You will also evaluate sports initiatives, write funding bids, prepare practical sessions for different populations (including youth, disabled, older people, obese people), learn how to research different populations and learn about issues relating to working in elite level sport. We also have partnerships with a number of local colleges and you will get the opportunity to plan and deliver practical sessions to real students in both lectures and other outreach events delivered by the university such as SportFest and This Girl Will.

Developing team work and leadership skills with Street Games and the Us Girls project. Creating opportunities for fun and enjoyment is an important part of community sport development

Inspiring future leaders. Not all learning takes place in a classroom!

Setting the girls a challenge during the photo project #ThisGirlWill

Dani putting her leadership skills to the test during the This Girl Will event

What happens on the course?

There are three strands to the course; sport development, media and culture.

The sport development side is very task-based and hands on, with less emphasis on lectures, and more on running projects throughout the year with academic staff acting as sport development managers.

The media strand allows you to look at media’s impact on sport, increasingly digital platforms and social media play a role in sport, you may also look at the portrayal of females in sport.

In the culture strand you will examine the barriers as to why females traditionally aren’t as involved in sport as males.

We take pride in opportunities that we are able to provide to students, and are currently working in partnership with a number of local and national sports organizations. These include The Black Country Consortium, Sporting Equals, Street Games, The Way Youth Zone, Football’s Future, Walsall Football in the Community and Walsall Council. You will get the opportunity to do a placement module which will allow you to further develop the skills acquired on the course and build relationships with potential future employers. A number of students who have completed a successful placement or voluntary work are now working in paid positions.

Modules and Assessment

Assessment is strongly linked to the industry skills you will gain. This allows you to sell yourself to employers better as you will have hands-on experience of the type they’re looking for. For example assessments may be putting together a sports initiative, bidding for a pot of money to run a sports initiative, conducting market research – as opposed to being purely assessment/exam based.

Level 4

Youth SportIntroduction to Youth Sport

Focusing on the delivery of sport and physical activity to young people in a community based setting, this module is centred on the way in which sport can be used as a tool to tackle crime and antisocial behaviour, improve health and increase academic achievement. Relevant research and policy is used to highlight the issues faced by this population and their motives for engaging in sport.

You will draw upon theoretical models of positive youth development to plan, organise and deliver a range of practical sessions that are used to create a resource pack that can be used by sports leaders. You will develop valuable leadership and delivery skills that are valued by employers in the sport sector. A number of guest sessions are led by external organisations to provide real-world examples of youth sport in action. Guest speakers have included Youth Zone, Street Games and Football Futures. You will also be given the opportunity to deliver practical sessions developed in the module during outreach events throughout the year, gaining valuable hands-on experience.

Socio-historical Issues in Sport

Explore a range of issues including gender, race disability, social class and deviance in sport. An understanding of these issues is vital if you wish to work within the sport industry, particularly in careers such as sport development, sport organisation or teaching.

Introduction to the Sport Industry

Studying this module will provide you with an understanding of the sports industry in the UK, covering provision within the public, private and voluntary sectors of sport. Current research and policy is drawn upon to identify priority issues and groups that organisations may wish to target through sports initiatives.

Alternative PopulationsWorking with Diverse Populations

Gain specialist skills for working with clients from specialist populations including older adults, disabled people and obese individuals. You will learn about the barriers to participation for these groups and prepare sessions that break down these barriers to allow access to sport and physical activity.

You will be given the opportunity to work through a range of scenarios that are linked to real-world delivery of sport and physical activity, working in groups to research, deliver and reflect on session planning and delivery. Through practical delivery of sport and exercise based sessions, you will learn how to adapt your delivery to ensure that it is appropriate for the intended client group.

The specialist knowledge and experience of planning and delivering practical sessions to different groups is valued by employers. You will be encouraged to gain additional leadership and coaching qualifications that link to the module to further enhance this aspect of your knowledge and experience.

Sport in a Digital Age

The financial and commercial interests of sport and the media are increasingly intertwined. The English Premier League domestic broadcasting rights, for instance, are currently worth £5.1 billion showing clearly how much money comes into sport from the media and the growing power of the media in shaping sports programming. This module explores the consequences of sports relationship with various forms media and how developments have impacted on the way we engage with sport.

Youth Sport Subcultures

This module focuses on a wide range of activities often referred to as subcultural or alternative sports including parkour, ultimate Frisbee, skate boarding and snowboarding. Through a combination of theory and practical based sessions you will learn how these sports differ from more mainstream activities. With the latest Youth Sport Insight document suggesting that sports providers need to tap into a broader range of activities to engage young people’s participation, the module encourages you to think outside the box when considering sport provision.

Level 5

The Study of Professional Sport

This exciting module explores a range of issues relevant to professional sport including the ethics of playing with injuries, the lack of British Asians in elite sport, media coverage of elite female sport, the power of the Nike brand within commercial sport, eating disorders and the coach-athlete relationship.

Sport and Globalisation

This module examines the extent to which sport might be considered global. Using a number of examples such as the NFL franchise in the UK, the NBA and English Premier League’s prominence in South East Asia, students are encouraged to examine the implication of sports’ spread across the globe.

Critical Issues in Community Sport

On this module you will examine the importance of sport within the local area. Guest speakers including representatives from the Black Country Consortium, Walsall Football in the Community, Walsall Council and the University Sport England project have contributed to module delivery of the module. You will complete a real-world assessment, drawing on the knowledge you have gained from the module to make recommendations for policy, planning and delivery.

Sport Event Management

You will plan, deliver, manage and evaluate a sport event of your choice, challenged to pitch your ideas in a ‘dragon’s den’ style to staff and external representatives. Our current students have worked with Sportivate funding to develop an event to engage previously inactive people. This module is an exercise in seeing a project through from start to finish, providing you with a wealth of experience relevant for gaining employment after graduation.

Sport Industry Experience

This placement module gives you the opportunity to gain relevant industry experience in a sporting career of your choice. You will be provided with career guidance and support from staff in planning for the placement. The practical experience gained through the placement will provide you with valuable experience and employability skills.

Writing a Research Proposal

This research based module provides the underpinning knowledge for the completion of the professional project at level 6. You will learn about a wide range of research techniques in sport and make decisions about which methods you will use to collect data in your final year.

Level 6

Sport and Film

Explore the ideologies contained within sport film and develop a critical appreciation of sports media. You will examine the relationship between media producers and consumers particularly in terms of power.

Evaluating Sport

As part of the sport development strand you will have an opportunity within the module to monitor and evaluate sport related projects. The evaluation of sport is a key employability skill required for working in the sport development sector.

Global Mega Events

Explore the economic, social and political implications of hosting mega-events such as the football World Cup and Olympic Games.

Contemporary Issues in Sport

Develop a critical understanding of a number of contemporary issues in sport. Choosing an issue that is of particular interest to you, you will complete a critical review of the academic work in the subject area. In the past, students have considered topic areas such as hazing, new media and sexuality and sport.

Professional Project

The professional project allows you to collect data and research a topic area of your choice, working independently guided by a project tutor.

Why Wolverhampton?

As a student on this course, you will be a member of the University of Wolverhampton’s Institute of Sport. This gives you a range of exciting benefits/opportunities. Here are just a few:

  • Access to fantastic specialist study and sports facilities.
  • As a graduate from the Institute of Sport you will be very employable. In the most recent annual national Destinations of Leavers from Higher Education (DLHE) Survey, over 99% of Institute of Sport graduates reported that they were in in work or further study six months after they had left university.
  • You will have access to our fantastic ‘Career Development Week’. During this week you will have the opportunity to gain additional vocational qualifications at a heavily subsidised cost.
  • Work placement opportunities and the Wolverhampton Enterprise and Employability Award are embedded in all of the Undergraduate Degrees within the Institute of Sport.
  • Free set of Institute of Sport kit from our official suppliers, Under Armour.
  • Represent your university as part of Team Wolverhampton. Could you be a future winner of one our Sports Awards?
  • Apply for one of our Sports Scholarships worth up to £4,500.
  • Gain ‘real world’ experience through some of our exciting partnerships, such as our work with Walsall Football Club.
  • Free gym membership for students in Halls of Residence.
  • Take part in our Social Sport programme.
  • If you have some qualifications and experience in football coaching, there are opportunities to take a year out as part of our Pass it Forward initiative with West Bromwich Albion Football Club.
  • You will be based on the Walsall Campus which is the home of one of our partners, British Judo.

What our students think

Adbul"The BA (Hons) Sport Culture, Media and Development degree has helped me develop an exceptional understanding of Sport as a whole. I have always enjoyed sport, however this degree has helped me develop my understanding further around the delivery of sports sessions, key concepts relating to the sport industry, looking at issues around youth sport and tackling real life issues including running sport initiatives for diverse populations. This degree has taught me the foundations of sport, the journey sport has taken into the modern day, the role of the media in influencing the globalisation of sport and looking at sport in society and the cross cutting factors which either benefit or hinder sport.

This degree has developed my knowledge around running a sport event which was a phenomenal experience which has developed my abilities in a number of ways. I had the opportunity to apply for a real pot of money in order to fund and manage a real life event. We devised a presentation and delivered this to real life sport industry experts in order to receive the funding that we needed. As part of this module I experienced a real life scenario which has enhanced my time management, communication and presenting skills. More importantly I learned what it actually takes to run a real life sports event. This degree has really pushed me to go above and beyond and challenge myself. It has allowed me to build networking opportunities, as this degree provides collaboration with real sport industry professionals.

The BA Hons degree provides students with the complete package. I feel that I am able to pursue various careers within sport after successful completion of my degree, I am very confident that I would have developed an array of skills which would benefit my development. Studying at the University of Wolverhampton I can honestly say has shaped me as an individual, to go on and be a success in the future, what a great investment”

Abdul, Year 2 student

"Since coming back into education as a mature student, it was important for me to get practical experience in the sport industry as well as theoretical knowledge.

The BA (Hons) Sport, Culture, Media and Development has provided me with this experience in abundance. One module in particular, provided me with real life experience in running a sport event. We bidded for a real pot of money, worked with a real life sport organisation in order to deliver an event at the University of Wolverhampton. This process was very exciting, inspiring and educational. A great course, which I know will provide me with all the tools to pursue my career goals in the future."

Philippa, current student

"The event management module has allowed me to gain valuable real-life experience in running a sporting event. From being able to bid for actual funding, to organising, marketing and running the event; the module has been exciting, motivating and inspiring as to just what can be achieved when planning sports events."

Career path

If you want to work in education, but are unsure exactly what you want to specialise in, this course is ideal. The course enables students to move onto teacher training in primary or secondary education in subjects such as Physical Education. Our graduates can also apply for a number of Graduate Teaching Positions at the university, and gain valuable paid teaching/lecturing experience alongside a recognised qualification in post compulsory education to be used in colleges or universities.

What skills will you gain?

This course particularly develops your research skills – you will research the needs of a community, what the target groups and priority issues are. The course encourages you to experience being able to work with different client groups in preparation for your future career, as a Sport Development Officer for example may work with the older population one day, then young offenders the next. This course provides you with the industry skills to work confidently and competently with a wide range of people.

Entry requirements

2016 Entry

  • 240 points including a minimum of 180 points from any two full 6-unit awards or one full 12-unit award.
  • If you've got other qualifications or relevant experience, please contact The Gateway for further advice before applying.
  • International student language requirements and application guidance can be found at

Other Requirements

Entry to this course requires a Disclosure and Barring Service (DBS) Check.

Students must have studied a minimum of two years post GCSE level. However, it is expected that some applicants will be mature students with work experience, who wish to further their career development. These applicants will be processed through standard procedures, which may involve an interview as part of the process. Please see for further information.

Course fees and finance

2017/8 Home/EU International
Full time - * £11,475
Part time - *
2016/7 Home/EU International
Full time £9,000 £11,250
Part time # £2,780

The University also offers a range of Bursaries and Scholarships in addition to other financial support packages

These fees are applicable for new entrants in 2017/8. If you have any queries regarding the fees listed please contact 01902 323135

These fees are for the current academic year only. Any subsequent years may be subject to an annual increase, usually in line with inflation.

* We are currently unable to confirm these fees.

# Undergraduate part-time fees for 50% rate of study

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