The University of Wolverhampton

BA (Hons)Sport Culture, Media and Development

Why choose this course?

Do you have what it takes to inspire and transform people's lives through sport?

This course is designed for those individuals who wish to work in the sport development industry, planning, marketing, delivering and evaluating sport initiatives to groups such as women and girls, people with a disability and young people. With a range of opportunities to work alongside external organisations, you will be provided with the chance to network as well as gain skills highly valued by employers.

Upon completion of your studies, you will be prepared to enter employment within national organisations such as governing bodies of sport and Sport England, or within more local community sport based settings. With issues such as inactivity, crime and anti-social behaviour and obesity on the increase within our society, sport development is a viable and exciting sector for employment where you can make a real difference.

You will learn how to deliver sport and exercise based sessions to different client groups, and develop a range of skills linked specifically to the sports industry, including organising events and evaluating sport development initiatives. You will develop practical leadership and coaching skills that you will put into practice during sport events organised by the university. A placement module will also allow you to gain employment skills within a ‘real-world’ setting of your choice.

What happens on the course?

Modules include:

  • Introduction to Youth Sport
  • Introduction to the Sport Industry
  • Socio-Historical Issues in Sport
  • Youth Sport Subcultures
  • Sociology of Diverse Populations
  • Sport in a Digital Age
  • Critical Issues in Community Sport
  • The Study of Professional Sport
  • Sport and Globalisation
  • Sport Industry Placement
  • Organising Sports Events
  • Sport and Film
  • Evaluating the Impact of Sport Development
  • The Study of Global Mega Events
  • Contemporary Issues in Sports Studies

Why Wolverhampton?

As a student on this course, you will be a member of the University of Wolverhampton’s Institute of Sport. This gives you a range of exciting benefits/opportunities. Here are just a few:

  • Access to fantastic specialist study and sports facilities.
  • As a graduate from the Institute of Sport you will be very employable. In the most recent annual national Destinations of Leavers from Higher Education (DLHE) Survey, over 99% of Institute of Sport graduates reported that they were in in work or further study six months after they had left university.
  • You will have access to our fantastic ‘Career Development Week’. During this week you will have the opportunity to gain additional vocational qualifications at a heavily subsidised cost.
  • Work placement opportunities and the Wolverhampton Enterprise and Employability Award are embedded in all of the Undergraduate Degrees within the Institute of Sport.
  • Free set of Institute of Sport kit from our official suppliers, Under Armour.
  • Represent your university as part of Team Wolverhampton. Could you be a future winner of one our Sports Awards?
  • Apply for one of our Sports Scholarships worth up to £4,500.
  • Gain ‘real world’ experience through some of our exciting partnerships, such as our work with Walsall Football Club.
  • Free gym membership for students in Halls of Residence.
  • Take part in our Social Sport programme.
  • If you have some qualifications and experience in football coaching, there are opportunities to take a year out as part of our Pass it Forward initiative with West Bromwich Albion Football Club.
  • You will be based on the Walsall Campus which is the home of one of our partners, British Judo.

What our students think

Adbul"The BA (Hons) Sport Culture, Media and Development degree has helped me develop an exceptional understanding of Sport as a whole. I have always enjoyed sport, however this degree has helped me develop my understanding further around the delivery of sports sessions, key concepts relating to the sport industry, looking at issues around youth sport and tackling real life issues including running sport initiatives for diverse populations. This degree has taught me the foundations of sport, the journey sport has taken into the modern day, the role of the media in influencing the globalisation of sport and looking at sport in society and the cross cutting factors which either benefit or hinder sport.

This degree has developed my knowledge around running a sport event which was a phenomenal experience which has developed my abilities in a number of ways. I had the opportunity to apply for a real pot of money in order to fund and manage a real life event. We devised a presentation and delivered this to real life sport industry experts in order to receive the funding that we needed. As part of this module I experienced a real life scenario which has enhanced my time management, communication and presenting skills. More importantly I learned what it actually takes to run a real life sports event. This degree has really pushed me to go above and beyond and challenge myself. It has allowed me to build networking opportunities, as this degree provides collaboration with real sport industry professionals.

The BA Hons degree provides students with the complete package. I feel that I am able to pursue various careers within sport after successful completion of my degree, I am very confident that I would have developed an array of skills which would benefit my development. Studying at the University of Wolverhampton I can honestly say has shaped me as an individual, to go on and be a success in the future, what a great investment”

Career path

This course will equip you to work in sport, physical activity and educational settings, such as the sport development industry, sport governing bodies, clubs, organisations, schools, research centres, and academic institutions.

Entry requirements

2016 Entry

  • 240 points including a minimum of 180 points from any two full 6-unit awards or one full 12-unit award.
  • If you've got other qualifications or relevant experience, please contact The Gateway for further advice before applying.
  • International student language requirements and application guidance can be found at

Other Requirements

Entry to this course requires a Disclosure and Barring Service (DBS) Check.

Students must have studied a minimum of two years post GCSE level. However, it is expected that some applicants will be mature students with work experience, who wish to further their career development. These applicants will be processed through standard procedures, which may involve an interview as part of the process. Please see for further information.

Course fees and finance

2016/7 Home/EU International
Full time £9,000 £11,250
Part time # £2,780

The University also offers a range of Bursaries and Scholarships in addition to other financial support packages

These fees are applicable for new entrants in 2016/7. If you have any queries regarding the fees listed please contact 01902 323135

These fees are for the current academic year only. Any subsequent years may be subject to an annual increase, usually in line with inflation.

# Undergraduate part-time fees for 50% rate of study

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