Our new BA (Hons) in Public Relations aims to equip students with essential analytical and critical skills, together with the practical communication toolset required to plan and run successful communication programmes. Students will develop an understanding of how to handle contemporary challenges, including assessment of the global and cultural context, understanding of ethical challenges, working with new media, and exercising the power of communication in resolving complex social, business and organisational issues.
Students will have the opportunity to develop written and verbal communication skills, analytical abilities, managerial practices, strategy setting and communication programme development capabilities.
The course aims to prepare students for careers in PR and creative agencies, in-house communication departments, fundraising and communication functions of charities, as well as develop relevant skills to start their own business or be self-employed.
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As this is a brand new course for 2017/18 the UNI Stats data is not accurate since there are no previous students to report statistics on. Please feel free to contact us for more details firstname.lastname@example.org
The course allows students to acquire the knowledge and practical skills necessary to pursue a successful career in public relations. Alongside modules which explore the key theories and approaches in the field, students will undertake practical modules which will allow them to develop essential skills.
The first year of the programme introduces students to the theory and history of public relations, allowing them to begin to develop critical and analytical skills. Students will also explore the tools used by public relations professionals in developing and implementing communications programmes.
The second year of study allows students to explore key areas of public relations in detail, such as crisis management, social media and ethics. There is also a compulsory campaign planning module which allows students to design and develop their own PR campaigns.
In the third year of the programme, students will investigate communication challenges in sectors such as health, science and technology, as well as global issues and challenges.
A major part of the third year is the research project, which is an opportunity for students to build on the knowledge gained during the programme and research an area of public relations, in detail, which is of particular interest to them.
The BA (Hons) in public relations will allow students to develop a range of practical skills that allow for versatility across a range of communication jobs. The course aims to help students pursue careers in consultancies and creative agencies, in-house communication departments, fundraising and communication functions of charities, as well as to start their own business or be self-employed. Examples of the types of roles relevant to graduates of this degree include:
Students will have the opportunity to develop a range of skills relevant to the public relations industry. There is an emphasis on developing writing skills, including the drafting of press releases and other documents which are written for a specific audience. The course also includes a business planning module which allows students to develop management and financial planning skills.
Students must have studied a minimum of two years post GCSE level. However, it is expected that some applicants will be mature students with work experience, who wish to further their career development. These applicants will be processed through standard procedures, which may involve an interview as part of the process. Please see http://wlv.ac.uk/mature for further information.
Those who do not meet the entry requirements may be offered an alternative course.
|Part time #||£2,925|
The University also offers a range of Bursaries and Scholarships in addition to other financial support packages
These fees are applicable for new entrants in 2018/9. If you have any queries regarding the fees listed please contact
These fees are for the current academic year only. Any subsequent years may be subject to an annual increase, usually in line with inflation.
# Undergraduate part-time fees for 50% rate of study