This course is ideal for marketers who are concerned with managing the marketing process at an operational level, as well as those looking to build on their knowledge with a future marketing management role in mind. You can achieve an internationally recognised and acclaimed professional qualification, and become an associate member of the Chartered Institute of Marketing. You gain the marketing skills you need at an operational level to maximise opportunities for your company. The course focuses on the practical application of the latest marketing theories and strategies in areas such as marketing planning, market research and marketing management. Successful completion offers the principal entry route to the Professional Postgraduate Diploma in Marketing including Chartered Status.
The University of Wolverhampton Business School is an accredited tuition and examination centre, and all CIM examinations can be sat at our Wolverhampton City campus.
Typical modules are:
Option module – 1 must be taken
The University of Wolverhampton Business School is one of the Chartered Institute of Marketing Accredited Study Centres.
This course is ideal for Marketers with operational , supervisory or managerial responsibilities with a view to moving up to a managerial role. This course also allows you to progress to the CIM Chatered Marketer status.
the ability to
1 Evaluate the role of the marketing planning process and implementation in a range of marketing contexts.
2. Develop and manage a brand and product portfolio in the context of the organisation's marketing strategies and objectives.
3. Recommend how a marketing function should be structured to deliver competitive advantage, marketing and organisational success.
4. Identify the organisation's information needs, scope of research projects and resource capability to underpin the development of a business case to support marketing projects.
The CIM Professional Certificate in Marketing
Any business or marketing Batchelors or Masters degree (or equivalent) where one third of the credits comes from marketing
Experience in marketing management sufficient to evidence the learning outcomes of the CIM Professional Certificate in Marketing.
If English is not your first language, you will need to have an IELTS score of 6.5 or above, or evidence of English proficiency equivalent to the above.
If you have studied a Marketing, Advertising, PR or equivalent based undergraduate or Postgraduate degree it may be that you can gain a module exemption for one of more of the modules at this level and therefore only have to complete the remaining module(s) to gain the qualification. For further information on this you should contact the Chartered Institute of Marketing directly to discuss this.
Please note the fees displayed are per module. If you study additional modules, you will be charged accordingly.
These fees are applicable for new entrants in 2018/9. Fees are for the academic year only, any subsequent years may be subject to an annual increase, usually in line with inflation.
These fees are applicable for new entrants in 2017/8. Fees are for the academic year only, any subsequent years may be subject to an annual increase, usually in line with inflation.
Professional and Career Development Loan: The University is a Professional and Career Development Loans (PCDL) registered Learning Provider, registration number . A PCDL is a commercial bank loan that you can use to help pay for work-related learning. For further information on financial assistance to support your learning, please visit the GOV.UK website or contact the National Careers Service on 0800 100 900.
Charitable Funding: You might also want to explore the possibility of funding from charitable trusts; please see the following websites www.acf.org.uk, www.dsc.org.uk/fundingwebsites or www.family-action.org.uk. Most charities and trust funds offer limited bursaries targeted to specific groups of students so you will need to research whether any of them are relevant to your situation.
University Postgraduate Loyalty Discount: The University also offers a postgraduate loyalty discount (http://www.wlv.ac.uk/study-here/money-matters/financial-support/postgraduate-study/postgraduate-loyalty-discount/): If you have completed an undergraduate degree at the University of Wolverhampton, you may be eligible for a 20% discount on the first year of a taught postgraduate programme.
Financial Hardship: Students can apply to the Dennis Turner Opportunity Fund (http://www.wlv.ac.uk/study-here/money-matters/financial-support/dennis-turner-opportunity-fund/) for help with course related costs however this cannot be used for fees or to cover general living costs.
If you are paying for the fees yourself then the fees can be paid in 3 instalments: November, January and April. More information can be found at www.wlv.ac.uk/howtopay.
These fees are for the associated academic year(s) only. Any subsequent years may be subject to an annual increase, usually in line with inflation .Please note the fees displayed are per module. If you study additional modules, you will be charged accordingly directly by CIM.
Please note there are additional fees payable directly to CIM, including CIM membership and examination fees which are separate to the university fees.