The University of Wolverhampton

MScMarketing

Why choose this course?

Designed to accelerate your professional marketing career, this innovative marketing degree combines the latest marketing theories, concepts and strategies with contemporary management practice and opportunities for work experience. It gives you the knowledge and skills to confidently apply for marketing management roles in an increasingly dynamic and diverse international business environment.

All core modules are aligned to the leading UK Professional body, the Chartered Institute of Marketing thus increasing your ability to think and act strategically about marketing management and organisational change.

You will develop your personal, professional and intellectual capabilities as you explore the principles of, for example, relationship marketing, marketing planning, e-business, business-to-business marketing, and international marketing, together with modules of your choice. Live case materials drawn from the consultancy programmes with which your lecturers are involved, plus the opportunity to gain credit for appropriate work experience within the course of the programme, mean that you are dealing with REAL marketing issues.

Your tutors are experts in their field and engage in daily interaction with the business world through their consulting and research activities. Some are also examiners for the CIM whilst others have won awards of excellence in Knowledge Transfer.

During your studies you will have the opportunity to engage in a number of activities outside of normal teaching these may include guest lectures, visits to companies or residentials. These activities are designed to enhance your knowledge, understanding as well as enjoyment of your course.

For Chartered Institute of Marketing (CIM) graduates the course offers a route to top-up your qualification to a prestigious Masters degree and by gaining exceptions exemptions for previous CIM studies.

The Professional Postgraduate part-time top up programme includes research studies and a dissertation, plus a work-based marketing activity relating to a strategic issue. Please ask regarding exemptions for other CIM awards.

What happens on the course?

(Indicative timetable correct as of August 2016).

September start

Semester 1

Semester 2

C

20

7MK002

Marketing management

C

20

7MK003

Global Marketing

C

20

7MK004

Delivering customer value through Marketing

C

20

7MK007

Marketing Strategy for Business

C

20

7MK005

Developing Marketing Capability

C

20

7MK006

Contemporary Marketing

C

7MG001

Independent Business Analysis Project

C

60

7MG001

Independent Business Analysis Project

January (semester 2) start

Semester 1

Semester 2

C

20

7MK003

Global Marketing

C

20

7MK007

Marketing Strategy for Business

C

20

7MK006

Contemporary Marketing

C

60

7MG001

Independent Business Analysis Project

Semester 1

Semester 2

C

20

7MK002

Marketing management

C

20

7MK004

Delivering customer value through Marketing

C

20

7MK005

Developing Marketing Capability

C

7MG001

Independent Business Analysis Project

What our students think

"I was always made to feel welcome at the University of Wolverhampton, and I really enjoyed my time with the BusinessSchool. I also enjoyed a great relationship with all of the lecturers, who were always there to offer advice and bounce ideas off. Course wise, I gained a good understanding of marketing strategy, alongside the role of marketing in a broader business context; this provided me with a lot of skills that I use on a daily basis.?

Karl, BA (Hons) Marketing graduate

Career path

The MSc Marketing course structure allows you to gain valuable knowledge and skill in the theory and applications of marketing in an internationally recognised wide range of functions and contexts; examples are Marketing Planning, Marketing Communications, Marketing Management; the contexts of both small and large business and Not for Profit organisations. The syllabus allows students to apply for both general and specific roles such as Marketing Manager, Brand Manager, Marketing Communications Officer, Market Research Assistant, Sales and Marketing Officer.

Entry requirements

  • A first or second class business and management undergraduate honours degree from a UK university or overseas equivalent, or a professional qualification and/or experience considered to be equivalent to the above;
  • A reference from a tutor who has supervised the applicant’s undergraduate studies
  • If English is not the applicant’s first language, they will need to have a TOEFL score of 550 or above, an IELTS score of 6.0 or above or evidence of English proficiency equivalent to the above
  • Students may apply for accreditation of prior learning (APL) subject to the guidelines set out in the UWBS APL Handbook. APL includes accreditation of prior certificated learning and /or accreditation of prior experiential learning.

For Direct Entry to Diploma Stage

Entry requirement : CIM Professional Diploma in Marketing/CIM Diploma in Marketing or equivalent OR minimum three years evidenced and approved Marketing Management experience plus interview; see APL section above

For Direct Entry to MSc

Entry requirement :Professional Postgraduate Diploma in Marketing

Direct entrants to the Diploma and MSc Top-up stages will be required to provide evidence of their experience and/or achievement, see APL section above, and provide details of their current/recent employer so that if necessary, references may be obtained.

Course fees and finance

2017/8 Home/EU International
Full time £10,000 £12,470

These fees are applicable for new entrants in 2017/8. Fees are for the academic year only, any subsequent years may be subject to an annual increase, usually in line with inflation.

2016/7 Home/EU International
Full time £9,800 £12,470
Part time - *

These fees are applicable for new entrants in 2016/7. Fees are for the academic year only, any subsequent years may be subject to an annual increase, usually in line with inflation.

Postgraduate Loans: A new system of loans for taught and research Masters courses for students resident in England is being introduced from September 2016. For more information and how to apply online visit: www.gov.uk/postgraduate-loan

Professional and Career Development Loan: The University is a Professional and Career Development Loans (PCDL) registered Learning Provider, registration number [4413]. A PCDL is a commercial bank loan that you can use to help pay for work-related learning. For further information on financial assistance to support your learning, please visit the GOV.UK website or contact the National Careers Service on 0800 100 900.

Charitable Funding: You might also want to explore the possibility of funding from charitable trusts; please see the following websites www.acf.org.uk, www.dsc.org.uk/fundingwebsites or www.family-action.org.uk. Most charities and trust funds offer limited bursaries targeted to specific groups of students so you will need to research whether any of them are relevant to your situation.

University Postgraduate Loyalty Discount: The University also offers a postgraduate loyalty discount (http://www.wlv.ac.uk/study-here/money-matters/financial-support/postgraduate-study/postgraduate-loyalty-discount/): If you have completed an undergraduate degree at the University of Wolverhampton, you may be eligible for a 20% discount on the first year of a taught postgraduate programme.

Financial Hardship: Students can apply to the Dennis Turner Opportunity Fund (http://www.wlv.ac.uk/study-here/money-matters/financial-support/dennis-turner-opportunity-fund/) for help with course related costs however this cannot be used for fees or to cover general living costs.

If you are paying for the fees yourself then the fees can be paid in 3 instalments: November, January and April. More information can be found at www.wlv.ac.uk/howtopay

.

* We are currently unable to confirm these fees.

Contact us

Telephone

01902 32 22 22

Email

enquiries@wlv.ac.uk

Online

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