Product Design encourages you to develop your own ideas and innovative concepts.
You will grow in commercial awareness and gain an understanding of aesthetics, innovation, leading technologies, industrial practice, human factors and sustainability. Product manufacture remains central to our design process and our team of enthusiastic, highly experienced staff are also very active in the commercial design industry. This course offers you a highly creative environment in which to develop your ideas. It provides you with opportunities for future careers in the creative industries across national and international markets.
Level 1: Orientation – skill, concept and creative thinking.
Level 1 is designed to develop the fundamental principles of good design including drawing techniques, workshop skills, engineering, research skills ,Computer Aided Design and Visualisation skills . You will study design theory and identify the important role of the designer in a contemporary global society.
Level 2: Consolidation – translation within creative professional contexts.
Level 2 is designed to further develop your understanding of your discipline withpractical opportunities to apply the principles learnedin your first year. You will be involved in a variety oflive design projects that you may choose to develop through design, engineering or advanced CAD modelling applications. The contextual aspects of designapplied to society, technology, ecology and economics will underpin the development of practical outcomes.
Level 3: Professional preparation – defining and refining individual creativity
Level 3 offers the opportunity to engage with industry clients. Lectures and seminars with professional designers allow you to explore your entrepreneurial aspirations. You will be encouraged to develop transferable skills that will equip you to be flexible and adaptable and to develop your career in a changing global economy. Self-directed projects allow you to explore the design process in depth. You will create a professional digital portfolio of your work enabling you to fulfil your potential and enter the workplace as a designer.
You will have the opportunity to participate in prestigious national and international design competitions. You will benefit from our excellent links with industry and have opportunities for work placements arranged via the University through our newly established Creative Studio.
You will gain the ability to understand and deliver design projects from concept through to final production stage. You will learn how to evaluate design briefs, produce and detail designs, build prototypes and manage design projects.
The department has new, well equipped workshops supported by dedicated technicians. There are extensive prototyping facilities for both large and small-scale work. You may choose to develop a wide variety of design projects from large-scale furniture to small-scale consumer electronics.
Reflecting the world of work, a feature of this course is project work that culminates in critiques. This encourages you to critically reflect on your own work and the work of others. In so doing, you not only grow in terms of confidence, but also develop your own identity as a Product Designer.
Teaching and learning consists of studio and workshop activities, seminars and lectures, field trips, individual and group project work and self-directed research, designed to promote individual strength and a personal design expression.
Negotiated study in your final year allows you to explore your creative practice in depth.
Work placements, national and international study visits and real life briefs help you to establish skills that are grounded in the needs of the industry.
An optional placement year will give you extended understanding of a global design industry.
The course develops a highly creative and personal response to product design projects with excellent fully equipped studio and modelling facilities. This encourages a vibrate and lively creative working environment for our students.
"The studio environment enabled us to explore a range of design possibilities and freedom to express our individual creativity" - Tomasz Kaszura
"The highlight of my course was the European Trip to Milan" - Matt Saddler
John Margetts, Managing Director of Kuhn Rikon, approached the School of Art & Design regarding live project working with the company and the School's Product Design and Interior Design students.
A brief was set to design a new knife to complement their existing range. students gave a presentation to John Margetts and seven students' work was shortlisted and highly commended.
The two winning students were Ross Enefer and Karl Casson-Lavender. Their designs are now in production.
For more information on Kuhn Rikon visit: www.kuhnrikon.co.uk
"The teachers and course was brilliant" - Cheng Fan
Graduates have gone to work with national and international companies. You may become an independent designer-maker, model maker, graphic designer or multimedia designer, or work in the design marketing and business industry, either working freelance or within a company or design consultancy. You may also consider further postgraduate study or teacher training in Design and Technology.
A Product Design Graduate will be able to:
Those meeting the entry requirements may be shortlisted for a Portfolio Review.
Students must have studied a minimum of two years post GCSE level. However, it is expected that some applicants will be mature students with work experience, who wish to further their career development. These applicants will be processed through standard procedures, which may involve an interview as part of the process. Please see http://wlv.ac.uk/mature for further information.
Applicants who do not meet the entry requirments may be offered an alternative course.
|Part time #||£2,835|
The University also offers a range of Bursaries and Scholarships in addition to other financial support packages
These fees are applicable for new entrants in 2017/8. If you have any queries regarding the fees listed please contact
These fees are for the current academic year only. Any subsequent years may be subject to an annual increase, usually in line with inflation.
# Undergraduate part-time fees for 50% rate of study