SELECT UCS.mcr_ucrs UcasCode,srs_ipo.ipo_seqn,srs_ipp.ipp_code,srs_ipp.ipp_iref,srs_ipp.ipp_titl,srs_ippn.*,ins_dpt.dpt_name,ins_dpt.dpt_snam,men_xon.xon_newv,UCS.mcr_olbc,UCS.mcr_olb3,srs_ipo.ipo_begd,ins_lca.lca_name,srs_crs.crs_leng crs_leng,UCS.mcr_cgpc ApplyRoute,ins_moa.moa_name , ins_moa.moa_code,srs_ipp.ipp_iuse IPPUSE, UCS.mcr_iuse MCRUSE,UCS.mcr_schc, ins_cmp.cmp_name, ins_dpt.dpt_code, Case WHEN srs_ipo.ipo_iuse is null then 'Y' else srs_ipo.ipo_iuse end AS ipo_iuse, srs_crs.crs_uomc, srs_ipo.ipo_end2,srs_ipo.ipo_ayrc,UCS.MCR_RECR, srs_ipo.ipo_udf9, srs_ipp.ipp_prgc, CRS_UDFI, srs_ipp.ipp_subj, CASE WHEN (SELECT TOP 1 mcr_uvst FROM srs_mcr WHERE mcr_code LIKE Substring(srs_ipp.ipp_code, 1, 6) + '%' AND mcr_uvst = 'Y' AND mcr_iuse = 'Y' AND mcr_aesc = 'U') = 'Y' THEN 'True' ELSE 'False' END AS Clearing, CASE WHEN (SELECT TOP 1 crs_udf4 FROM srs_crs WHERE crs_code LIKE Substring(srs_ipp.ipp_code, 1, 6) + '%' AND crs_udf4 IS NOT NULL AND crs_iuse = 'Y' AND crs_schc = 'PWLV') IS NOT NULL THEN 'True' ELSE 'False' END AS PGLoans FROM srs_ipp INNER JOIN srs_ippn on srs_ippn.ippn_ippc = srs_ipp.ipp_code LEFT OUTER JOIN srs_mcr UCS On UCS.mcr_code = srs_ipp.ipp_code LEFT OUTER JOIN ins_dpt On ins_dpt.dpt_code = srs_ipp.ipp_dptc LEFT OUTER JOIN ins_prg On ins_prg.prg_code = srs_ipp.ipp_prgc LEFT OUTER JOIN srs_ipo On srs_ipo.ipo_ippc = srs_ipp.ipp_code LEFT OUTER JOIN ins_lca ON srs_ipo.ipo_lcac = ins_lca.lca_code LEFT OUTER JOIN srs_crs ON srs_crs.crs_code = substring(srs_ipp.ipp_code,0,len(srs_ipp.ipp_code)) LEFT OUTER JOIN ins_moa On ins_moa.moa_code = UCS.mcr_moac LEFT OUTER JOIN srs_CBO ON (srs_CBO.cbo_crsc = srs_crs.crs_code And srs_cbo.cbo_ayrc = srs_ipo.ipo_ayrc and srs_cbo.cbo_blok = srs_ipo.ipo_blok AND srs_cbo.cbo_occl = srs_ipo.ipo_occl ) AND cbo_cmp1 IS NOT Null LEFT OUTER JOIN ins_cmp On ins_cmp.cmp_code = srs_CBO.cbo_cmp1 LEFT OUTER JOIN men_xon On men_xon.xon_oldv = ins_prg.prg_code WHERE srs_ipp.ipp_code LIKE 'MK010H%' AND srs_ipp.ipp_iuse = 'Y' AND UCS.mcr_iuse = 'Y' AND (srs_ipp.ipp_stat = 'P' OR srs_ipp.ipp_code != 'MK010H31UVD') ORDER BY ipp_iref DESC, ipp_code
The University of Wolverhampton

BA (Hons)Marketing Management

Why choose this course?

The BA (Hons) Marketing Management course aims to provide the student with an underpinning knowledge and understanding of business and how marketing theories and their strategic applications to organisations operating within a highly digitised and challenging global business environment can be applied.

Through the use of a wide range of approaches and e-learning forums students will learn varied aspects of marketing principles essential to the work of marketing professionals including: marketing planning and strategy, digital marketing techniques, consumer behaviour, advertising, communication with customers, pricing, distribution, selling techniques, building relationships with stakeholders and researching markets. Throughout the course students will learn practical skills, including IT, numerical and communication skills, much of this will be underpinned by real life examples.

The BA (Hons) Marketing Management course provides an option for students to pursue a one-year work placement in employment, either in the UK or abroad. In addition to this by studying on the BA (Hons) Marketing Management students will be able to access a wide variety of internships (both paid and unpaid), which will further develop their knowledge and application of marketing management techniques in practice.

You may also study Marketing as part of the following joint awards:

What happens on the course?

Indicative Course Structure (Info correct on August 2017).

Semester 1 Starters:

LEVEL 4

Semester 1

Semester 2

C

4MK002

Marketing Principles

20

C

4HR002

Introduction to People at Work

20

C

4AC012

Finance and Accounting for Managers

20

C

4MK006

Introduction to Brand Communication

20

C

4BU006

Learning for Business Success

20

C

4MK005

Marketing Performance Management

20

LEVEL 5

Semester 1

Semester 2

C

5BE001

Entrepreneurial Creativity and Innovation

20

C

5MK011

Customer Acquisition and Retention

20

C

5LI018

Services Marketing

20

C

5MK009

Marketing Research Methods

20

C

5MK006

Marketing Planning

20

C

5MK012

Integrated Marketing Communications

20


LEVEL 6

Semester 1

Semester 2

C

6MK002

Applied Marketing Strategy

20

C

6BU013

Independent Project

20

C

6MK001

International Marketing

20

C

6MK010

Consumer Behaviour

20

C

6MK005

Business to Business and Key Account Management

20

C

6MK007

Managing Corporate Reputation

20

Why Wolverhampton?

Enhancing your employment and career prospects

Studying with the Business School gives you a head start in your career through offering:

Internships -You can choose to gain valuable work experience through taking an internship (sandwich placement) as part of your programme of study. Full support in preparing and securing internships is provided through our dedicated support team.

Study abroad - You can choose to undertake one semester or a full year study abroad at one of our EU partners, as part of your programme of study.

Working with real managers - We find many opportunities for you to work with practising managers, from company projects, guest lectures and site visits through to short internships or full year long sandwich placements.

Developing real business skills - Studying at Wolverhampton will allow you to develop the skills businesses demand including IT, project management, team working and leadership.

Careers support and guidance - You will be able to gain an Employability Award. Having developed your CV and enhanced your interview skills you will be able to undertake a short internship to prepare yourself to gain employment on graduation.

Volunteering - You can gain valuable employability skills through volunteering. Opportunities exist for you to work with voluntary organisations.

Starting your own business - Not only will you develop the business acumen necessary to start and manage your own business but on-going support is available both during your studies and on graduation to help you make a success of your business start-up.

Management mentors - You will have the opportunity to be mentored by a senior manager from the region through our Institute of Directors mentoring scheme or alumni.

A supportive professional study environment

Your learning experience at the Business School will be enhanced by:

Tutors who know about business - The tutors on this programme will have had experience as practicing managers, have worked with business in an advisory capacity or will be researching business and management in order that what you learn is current, leading edge thinking which has real relevance to the world of business.

A friendly and supportive environment - We are known for the support we provide to our students. Whether pastoral or study advice your personal tutor and course leader are there to give you the support you need, when you need it.

Blended learning - The School has developed a blended learning approach where lecture and tutorial activities are supported by online learning to become a seamless learning experience both in and outside of the classroom.

Flexibility - The programme offered gives you flexibility over your study options as you progress and develop, whether this is choosing to study abroad or take an internship or being able to move between the courses we offer.

Professional body informed programmes - The school has strong professional body links and these are used to inform the curriculum to ensure they reflect the latest professional thinking and standards and to maximise the exemptions and accreditation you will gain alongside studying your programme.

Internationalisation - Our international student and staff body and a curriculum underpinned by internationalisation will enable you to learn how to operate in a global business environment.

What our students think

Scott talks about studying on the BA (Hons) Marketing Management

Career path

Students who successfully complete the course are expected to enhance their job prospects and strengthen their employment opportunities. The course is designed to prepare students for career opportunities in a variety of marketing-related areas including product & brand management, account management, sales promotion, marketing research, advertising, interactive marketing and customer relationships within manufacturing, retailing and service sectors.

The course has been designed to obtain maximum exemptions from the Chartered Institute of Marketing (CIM). On successful completion of the BA (Hons) Marketing Management course graduates will be able to get exemption from the CIM Professional Certificate in Marketing and the CIM Professional Diploma in Marketing and with the relevant work experience can progress onto the CIM Professional Postgraduate Diploma in Marketing. You may also choose to study an MSc Marketing. The wide range of relevant skills gained by the end of the course would provide students with opportunities to progress into various marketing management positions.

What skills will you gain?

At the end of this course you, the student, will be able to:

1. Develop and apply research, writing, numerical, digital and personal skills within a business context

2. Develop skills of independent learning, analysis, synthesis and critical thinking through the application of marketing management concepts and principles and the related underpinning theories appropriate to a wide range of business organisations and situations.

3. Apply relevant transferable skills to a career in marketing management (for example, managing projects, communication, working in teams, research and appropriate technologies and critically reflect on the effectiveness of their own skills and knowledge).

4. Examine contemporary and strategic marketing issues through the application of relevant analytical concepts, models and theories.

5. Evaluate and demonstrate an informed understanding of ethical responsibilities contributing to their professional values and their role in organisations and society in the 21st century.

6. Critically appraise relevant knowledge and understanding of organisations, the external environment in which they operate and management theory when assessing and solving problems in different business scenarios.

Who accredits this course?

Students who undertake the BA (Hons) Marketing Management course will have gained sufficient credits in Marketing to progress on to the Chartered Institute of Marketing Professional Postgraduate Diploma in Marketing (level 7) stage. Upon graduation, the student can benefit from the Graduate Gateway scheme offered by the CIM to approved centres only, such as the University of Wolverhampton, which allows students to gain the CIM Professional Diploma in Marketing after studying two additional units. This is the first step towards the Chartered Marketer status.

Students are also entitled to become Affiliate-studying members of the CIM during their time at the University of Wolverhampton and by doing so will attract a number of additional benefits and support as detailed below:

  • Research and information – a wealth of marketing resources and knowledge available online, by telephone or in person
  • Learning Zone – past exam papers, examiner reports and sample answers to CIM syllabus questions
  • Cutting Edge – an online weekly marketing news round-up
  • The Marketer – CIM monthly industry-leading magazine with an online job vacancies section

Entry requirements

2018 Entry

  • 'A' Levels at grades BBC - CCC
  • BTEC QCF Extended Diploma grade MMM, BTEC QCF Diploma grade DD
  • Access to HE Diploma full award (Pass of 60 credits - of which a minimum of 45 credits must be at level 3 including 18 at Merit or Distinction).
  • AAT Level 3 Accounting
  • If you've got other qualifications or relevant experience, please contact The Gateway for further advice before applying.
  • Successful completion of the foundation year of our BA (Hons) Business Management with Foundation Year guarantees entry on to this course
  • International entry requirements and application guidance can be found here
  • Successful completion of the International Foundation Year in Social Sciences guarantees entry on to this course

Other Requirements

Students must have studied a minimum of two years post GCSE level. However, it is expected that some applicants will be mature students with work experience, who wish to further their career development. These applicants will be processed through standard procedures, which may involve an interview as part of the process. Please seehttp://wlv.ac.uk/mature for further information.

Those who do not meet the entry requirements may be offered an alternative course.

Course fees and finance

2018/9 Home/EU International
Full time £9,250 £11,700
Part time # £2,835
2017/8 Home/EU International
Full time £9,250 £11,475
Part time # £2,835
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The University also offers a range of Bursaries and Scholarships in addition to other financial support packages

These fees are applicable for new entrants in 2018/9. If you have any queries regarding the fees listed please contact 01902 323403

These fees are for the current academic year only. Any subsequent years may be subject to an annual increase, usually in line with inflation.

# Undergraduate part-time fees for 50% rate of study

Contact us

Telephone

01902 32 22 22

Email

enquiries@wlv.ac.uk

Online

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