SELECT UCS.mcr_ucrs UcasCode,srs_ipo.ipo_seqn,srs_ipp.ipp_code,srs_ipp.ipp_iref,srs_ipp.ipp_titl,srs_ippn.*,ins_dpt.dpt_name,ins_dpt.dpt_snam,men_xon.xon_newv,UCS.mcr_olbc,UCS.mcr_olb3,srs_ipo.ipo_begd,ins_lca.lca_name,srs_crs.crs_leng crs_leng,UCS.mcr_cgpc ApplyRoute,ins_moa.moa_name , ins_moa.moa_code,srs_ipp.ipp_iuse IPPUSE, UCS.mcr_iuse MCRUSE,UCS.mcr_schc, ins_cmp.cmp_name, ins_dpt.dpt_code, Case WHEN srs_ipo.ipo_iuse is null then 'Y' else srs_ipo.ipo_iuse end AS ipo_iuse, srs_crs.crs_uomc, srs_ipo.ipo_end2,srs_ipo.ipo_ayrc,UCS.MCR_RECR, srs_ipo.ipo_udf9, srs_ipp.ipp_prgc, CRS_UDFI, srs_ipp.ipp_subj, CASE WHEN (SELECT TOP 1 mcr_uvst FROM srs_mcr WHERE mcr_code LIKE Substring(srs_ipp.ipp_code, 1, 6) + '%' AND mcr_uvst = 'Y' AND mcr_iuse = 'Y' AND mcr_aesc = 'U') = 'Y' THEN 'True' ELSE 'False' END AS Clearing, CASE WHEN (SELECT TOP 1 crs_udf4 FROM srs_crs WHERE crs_code LIKE Substring(srs_ipp.ipp_code, 1, 6) + '%' AND crs_udf4 IS NOT NULL AND crs_iuse = 'Y' AND crs_schc = 'PWLV') IS NOT NULL THEN 'True' ELSE 'False' END AS PGLoans FROM srs_ipp INNER JOIN srs_ippn on srs_ippn.ippn_ippc = srs_ipp.ipp_code LEFT OUTER JOIN srs_mcr UCS On UCS.mcr_code = srs_ipp.ipp_code LEFT OUTER JOIN ins_dpt On ins_dpt.dpt_code = srs_ipp.ipp_dptc LEFT OUTER JOIN ins_prg On ins_prg.prg_code = srs_ipp.ipp_prgc LEFT OUTER JOIN srs_ipo On srs_ipo.ipo_ippc = srs_ipp.ipp_code LEFT OUTER JOIN ins_lca ON srs_ipo.ipo_lcac = ins_lca.lca_code LEFT OUTER JOIN srs_crs ON srs_crs.crs_code = substring(srs_ipp.ipp_code,0,len(srs_ipp.ipp_code)) LEFT OUTER JOIN ins_moa On ins_moa.moa_code = UCS.mcr_moac LEFT OUTER JOIN srs_CBO ON (srs_CBO.cbo_crsc = srs_crs.crs_code And srs_cbo.cbo_ayrc = srs_ipo.ipo_ayrc and srs_cbo.cbo_blok = srs_ipo.ipo_blok AND srs_cbo.cbo_occl = srs_ipo.ipo_occl ) AND cbo_cmp1 IS NOT Null LEFT OUTER JOIN ins_cmp On ins_cmp.cmp_code = srs_CBO.cbo_cmp1 LEFT OUTER JOIN men_xon On men_xon.xon_oldv = ins_prg.prg_code WHERE srs_ipp.ipp_code LIKE 'BU033J%' AND srs_ipp.ipp_iuse = 'Y' AND UCS.mcr_iuse = 'Y' AND (srs_ipp.ipp_stat = 'P' OR srs_ipp.ipp_code != 'BU033J31UVD') ORDER BY ipp_iref DESC, ipp_code
The University of Wolverhampton

BA (Hons)Business and Marketing Management

Why choose this course?

This course provides you with the knowledge and understanding of the activities required to manage a business, and to ensure that it prospers, in a dynamic global business environment. The course emphasises the role of marketing in underpinning the success of business organisations, while placing this role in the context of other business functions such as finance and Human Resource Management. The course will also help you understand the various types of environment within which a business operates. This will involve investigating issues such as the types of competition that a business will face from their rivals, being aware of the role of stakeholders in the operation of a business and considering how changes in society may impact on the market for a product. The content of the course will be delivered using a wide range of approaches and you will be encouraged to use e-learning forums to interact with staff and other students.

You will have the opportunity to advance your ICT skills through the use of application software and digital technologies. The diversity of topic areas covered in the study programme will allow you to develop your own understanding of collective responsibilities as global citizens within local, national, and international communities.

You will have the opportunity to pursue a one-year work placement in employment, either in the UK or abroad. Opportunities are available to graduates to add value to their skills by studying the Chartered Institute of Marketing Professional Postgraduate Diploma in Marketing qualifications or choose to study at Master’s level such as our MSc Marketing or MA in International Business Management.

In addition students who complete this BA (Hons) will have gained sufficient credits to progress on to the CIM Level 7 Chartered Professional Postgraduate Diploma in Marketing.

What happens on the course?

Indicative Course Structure (Info correct on August 2017).

Semester 1 Starters:

Undergraduate Level 4

Semester 1

Semester 2

Core

4BU006 Learning for Business Success

20

Core

4IB004 Business in a Global Context

20

Core

4HR002 Introduction to People at Work

20

Core

4MK006 Introduction to Brand Communications

20

Core

4MK002 Marketing Principles

20

Core

4MK005 Marketing Performance Management

20

Undergraduate Level 5

Semester 1

Semester 2

Core

5BE001 Entrepreneurial Creativity and Innovation

20

Core

5IB004 Economics for Managerial Decision-Making

20

Core

5HR002 Leading and Managing in Organisations

20

Core

5MK011 Customer Acquisition and Retention

20

Core

5MK006 Marketing Planning

20

Core

5MK012 Integrated Marketing Communications

20

Undergraduate Level 6

Semester 1

Semester 2

Core

6MK002 Applied Marketing Strategy

20

Core

6BU013 Independent Project

20

Core

6BU011 Business Research Methods

20

Core

6BE003 Strategic Management

20

Core

6MK001 International Marketing

20

Core

6BE002 Strategies for Building Business Success

20

Why Wolverhampton?

Enhancing your employment and career prospects

Studying with the Business School gives you a head start in your career through offering:

Internships -You can choose to gain valuable work experience through taking an internship (sandwich placement) as part of your programme of study. Full support in preparing and securing internships is provided through our dedicated support team.

Study abroad - You can choose to undertake one semester or a full year study abroad at one of our EU partners, as part of your programme of study.

Working with real managers - We find many opportunities for you to work with practising managers, from company projects, guest lectures and site visits through to short internships or full year long sandwich placements.

Developing real business skills - Studying at Wolverhampton will allow you to develop the skills businesses demand including IT, project management, team working and leadership.

Careers support and guidance - You will be able to gain an Employability Award. Having developed your CV and enhanced your interview skills you will be able to undertake a short internship to prepare yourself to gain employment on graduation.

Volunteering - You can gain valuable employability skills through volunteering. Opportunities exist for you to work with voluntary organisations.

Starting your own business - Not only will you develop the business acumen necessary to start and manage your own business but on-going support is available both during your studies and on graduation to help you make a success of your business start-up.

Management mentors - You will have the opportunity to be mentored by a senior manager from the region through our Institute of Directors mentoring scheme or alumni.

A supportive professional study environment

Your learning experience at the Business School will be enhanced by:

Tutors who know about business - The tutors on this programme will have had experience as practicing managers, have worked with business in an advisory capacity or will be researching business and management in order that what you learn is current, leading edge thinking which has real relevance to the world of business.

A friendly and supportive environment - We are known for the support we provide to our students. Whether pastoral or study advice your personal tutor and course leader are there to give you the support you need, when you need it.

Blended learning - The School has developed a blended learning approach where lecture and tutorial activities are supported by online learning to become a seamless learning experience both in and outside of the classroom.

Flexibility - The programme offered gives you flexibility over your study options as you progress and develop, whether this is choosing to study abroad or take an internship or being able to move between the courses we offer.

Professional body informed programmes - The school has strong professional body links and these are used to inform the curriculum to ensure they reflect the latest professional thinking and standards and to maximise the exemptions and accreditation you will gain alongside studying your programme.

Internationalisation - Our international student and staff body and a curriculum underpinned by internationalisation will enable you to learn how to operate in a global business environment.

What our students think

Career path

Students who successfully complete the course are expected to enhance their job prospects and strengthen their employment opportunities. The course is designed to prepare students for career opportunities in a variety of marketing related areas including product and brand management, account management, sales promotion, marketing research, advertising, interactive marketing and customer relationships within manufacturing, retailing, and service sectors.

As an accredited Chartered Institute of Marketing (CIM) centre, the course has been designed to obtain exemptions from CIM qualifications. On successful completion of the BA (Hons) Business and Marketing Management course students will be able to get exemption from the CIM Professional Certificate in Marketing and subject to fulfilling certain requirements will further be able to get exemption from the CIM Professional Diploma in Marketing.

Graduates from this course will be able to continue to complete the CIM professional qualifications or study our MSc Marketing course or the MA in International Business Management. The wide range of relevant skills gained by the end of the course would provide you with opportunities to progress into various business and marketing management positions.

What skills will you gain?

At the end of this course you, the student, will be able to:

  1. Critically evaluate the application of concepts and principles of marketing and business to a wide range of business organisations and situations.
  2. Interpret the interaction of business organisations with the changing external environment in which they operate.
  3. Formulate, implement, and evaluate marketing plans, models, relationships, tasks, and roles within complex and dynamic domestic and global business environments.
  4. Critically analyse marketing and business information from a range of national and international sources.
  5. Debate the ethical and moral dimensions of marketing management and business practices.

Who accredits this course?

As an accredited CIM centre, the course has been designed to obtain exemptions from the Chartered Institute of Marketing (CIM) qualifications. On successful completion of the BA (Hons) Business and Marketing Management course students will be able to get exemption from the CIM Professional Certificate in Marketing and subject to fulfilling certain requirement will further be able to get exemption from the CIM Professional Diploma in Marketing.

Entry requirements

2018 Entry

  • 'A' Levels at grades BBC - CCC
  • BTEC QCF Extended Diploma grade MMM, BTEC QCF Diploma grade DD
  • Access to HE Diploma full award (Pass of 60 credits - of which a minimum of 45 credits must be at level 3 including 18 at Merit or Distinction).
  • AAT Level 3 Accounting
  • If you've got other qualifications or relevant experience, please contact The Gateway for further advice before applying.
  • Successful completion of the foundation year of our BA (Hons) Business Management with Foundation Year guarantees entry on to this course
  • International entry requirements and application guidance can be found here
  • Successful completion of the International Foundation Year in Social Sciences guarantees entry on to this course

Other Requirements

Students must have studied a minimum of two years post GCSE level. However, it is expected that some applicants will be mature students with work experience, who wish to further their career development. These applicants will be processed through standard procedures, which may involve an interview as part of the process. Please seehttp://wlv.ac.uk/mature for further information.

Those who do not meet the entry requirements may be offered an alternative course.

Course fees and finance

2018/9 Home/EU International
Full time £9,250 £11,700
Part time # £2,835
2017/8 Home/EU International
Full time £9,250 £11,475
Part time # £2,835

The University also offers a range of Bursaries and Scholarships in addition to other financial support packages

These fees are applicable for new entrants in 2018/9. If you have any queries regarding the fees listed please contact

These fees are for the current academic year only. Any subsequent years may be subject to an annual increase, usually in line with inflation.

# Undergraduate part-time fees for 50% rate of study

Contact us

Telephone

01902 32 22 22

Email

enquiries@wlv.ac.uk

Online

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