The University of Wolverhampton

MAEvent and Venue Management


This programme is designed for graduates and/or those with recent relevant professional experience to enhance employability and effectiveness via the development of a range of cognitive, intellectual, practical, personal and interpersonal skills combined with knowledge appropriate to the events and venue industry. The award provides a contextual knowledge base from which you can interpret relevant concepts and theories and develop ideas in order to not only provide solutions to the complex challenges facing event and venue organisations but also communicate these solutions effectively to a range of audiences. During these processes, you will be developing research skills for both academic and professional projects within a range of contexts that will reflect your interests.

Entry requirements

You will need a good degree (minimum 2.2) or equivalent in a related discipline. Those applying from non-event related disciplines may be required to study a range of level 6 modules before being accepted onto the Masters award.

Candidates with significant relevant work experience and related qualifications are encouraged to apply.

International students are required to have IELTS 6.0 or equivalent.

Fees and finance

2016/7 Fees for this course have not yet been agreed. As a guide please find below fees for last year.

2015/6 Home/EU International
Full time £5,750 £11,960
Part time £2,875

These fees are applicable for new entrants in 2015/6. Fees are for the academic year only, any subsequent years may be subject to an annual increase, usually in line with inflation.

The University also offers a postgraduate loyalty discount: If you have completed an undergraduate degree at the University of Wolverhampton, you may be eligible for a 20% discount on the first year of a taught postgraduate programme.


Students will develop opportunities to further their careers in a growing, exciting, dynamic, multi-dimensional and international events industry. The events industry is fairly well served by undergraduate provision in the subject area, but there are career ceilings within the industry now and it is becoming increasingly important in many large events-based and event-related businesses to have further qualifications to support career progression. For those working in the industry without a formal qualification, the programme will enable them to acquire relevant advanced knowledge to further develop their management skills.

The industry includes organisations managing events ranging from international mega-events to community based charitable occasions. London 2012 has illustrated the global nature of events and many job opportunities will be created through the Commonwealth Games in Glasgow (2014), The Olympics in Rio (2016) and further funding from organisations such as Sports England funding for events. Potential employers also include, amongst others, conference and banqueting centres, hotels, resorts and resort hotels, festival organisers, theatres, sports venues and stadia, and wedding planners. Furthermore, many large organisations offer venue facilities within their estates (in the UK these include Universities, Sports Clubs, the NHS, Local Authorities etc). Events functions of businesses are becoming more closely aligned to their core business activities, to ensure corporate social responsibility targets are part of an increased focus on the triple bottom line (economic, social and environmental). There are therefore a growing range of opportunities for graduates to work in all aspects of the events industry.

The programme will also equip you with a relevant grounding and subject knowledge to pursue further and higher level studies such as MPhil, PhD, Pg Cert Ed.

Course content

You will study a range of modules including Managing events in a Digital World, The Staging and Evaluation of Events, Advanced Operations Management and Contemporary Event & Venue Management.

You will experience a wide variety of learning activities. Teaching and learning will normally take place in a variety of continually evolving contexts, including an appropriate balance of lectures, tutorials, seminars and workshops, together with group and individual activities which include the organisation of your own event, and also via online media. Opportunities to interact with the workplace will include engagement in visits and field trips, guest speakers and seminars, and employer led projects and activity in appropriate work related topics

A range of assessment methods will be utilised i.e. portfolio, case study, report, proposal, presentation, poster and examination.


Demonstrate a mastery of key concepts, processes and theories and their application in professional practice in order to provide effective solutions to operational and strategic issues in event and venue management

Demonstrate an ability to source, critically evaluate, analyse and synthesise appropriate secondary and primary data to effectively address contemporary event and venue issues

Demonstrate effective two-way communication to develop and deliver complex ideas and arguments using a range of media and technologies

Critically engage with event and venue specific and management discourse for future employment or continuing personal and professional development

Demonstrate an ability to deliver effective and impactful events, supported through a critical evaluation of current trends, event planning processes, and event marketing

Synthesise the impacts of a range of events in order to measure, critically analyse and critically evaluate event legacy

Why Wolverhampton?

This programme focuses on both event and venue management and is designed for graduates and/or those with recent relevant professional experience to enhance employability and effectiveness via the development of a range of cognitive, intellectual, practical, personal and interpersonal skills combined with knowledge appropriate to the events and venue industry.

This reflects the experience and expertise of staff, acknowledges the significant relationship between the event experience and its setting, builds on well-established links between the teaching staff and external venues and also acknowledges the availability of the two venues owned by the University as location to develop knowledge and skills.

Academic staff have a wealth of teaching, research, consultancy and direct practical experience of event/venue management. Staff have managed events and venues within a variety of contexts, including the Arena Theatre (Wolverhampton), National Trust, International Women’s Festival, Café Rouge, Wolverhampton Leisure Trust, ICSEMIS2012 (official academic conference of the London 2012 Olympic Games). Members of the team have recently carried out research and consultancy work on behalf of organisations such as the NEC Group, Chester Civic Trust, Lichfield Cathedral, Heritage Motor Centre, and Wolverhampton City Council.

Staff have published highly popular textbooks including ‘Events Management’, ‘Facilities Management for Tourism, Hospitality and Events’ and ‘Research Themes in Events’, and had their work published in international peer-reviewed journals such as International Journal of Event and Festival Management, Event Management, Tourism Management, Journal of Business Research, and Journal of Facilities Management.

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01902 32 22 22



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